Then, your product/service will show up to sort it out. Why is it the best choice in the market to solve that problem?įirst, you need to focus on your prospect’s need or pain point.What problem does your product/service solve?.Your story needs to answer three basic questions: what, how and why.
#Animated whiteboard video software how to#
Let’s try to explain how to apply storytelling to marketing videos (not only whiteboard videos, but all of them). Your marketing video should also take advantage of that deep human desire. Even the oldest cave paintings support that. Since the dawn of time, human beings have been yearning for stories. Let’s review them and I’m sure at the end you’ll feel more confident. There are a few tricks and tips you need to know before making a killer whiteboard video that converts.
#Animated whiteboard video software software#
Whiteboard videos are very versatile but they are especially suitable for complex products/services such as IT solutions, software and business to business (B2B) campaigns that need a little more time to be fully explained.Īll that being said, you may have noticed that there are thousands of whiteboard videos on the web but not all of them really deliver the appeal we’re talking about. The problem is that nobody wants to read big chunks of text to get that information – and that’s where whiteboard videos come in to help you fully explain your product or service with an engaging story.
No matter if your marketing goal is more traffic, more subscriptions or sales, your prospects look for some basic information about why they need what you’re offering and why you’re better than your competitors. When it comes to increasing conversion rates, videos are a great tool because you can convey your brand message in just a few seconds.
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